Sqeeeeeeeee! The holidays have come and gone and hopefully, they’ve taken all of your holiday inventory along with it. But just in case you over made a few items, here are some ideas for getting rid of that extra inventory:
(1) Sale – Yes, I know, you could have thought of that on your own but I’m trying to be thorough. Sales are the most obvious and time-honored way of getting rid of holiday inventory. While it may be painful to take less money for the product than you’d like, it’s better than waiting a year for the season to come around and have fully spoiled products. Some money is better than no money! And, inventory sitting in your closet? That’s MONEY. Think of those bottles of lotions and soaps staring at you as what they really are, CASH. Cash now beats cash later.
(2) Buy One, Get One Free – This is similar to doing a sale but everyone does love the word ‘FREE!’ Also, with this method, you are able to sell two items (for the price of one), freeing up more space in your closet.
(3) Gift with Purchase – The make up counters love to do this promotion (and, I’ll admit, it gets me almost every time). Put together a cute little promo, toss in an adorable photo of “Here’s what you get when you purchase X in product!” and you’ve got yourself a promotion. If you’re wondering how much to suggest people purchase, make sure it’s your average sale price or more. For example, if your average Etsy store purchase is $16, suggest that for $20, your customers will get a gift with purchase.
(4) Repurpose – Many soap and toiletry products can be chopped and remelted to put into other products. For example, the adorable Peppermint Candy Cane soap could be repurposed to make many, many soaps. For example, here are a few fun ones I made on the fly today (using Violet Fragrance oil because I think Violet + Peppermint is a unique and interesting mix) from the Peppermint Loaf Tutorial.
(5) Gifts for Referrals – Offer referral gifts to websites or individuals that drive sales to your site. Or, if you do home parties, up the hostess prize ante with extra gifts!
(6) Thank You Packages – Everyone loves to be acknowledged and appreciated. Write ten ‘Thank You’ cards to your ten best clients or stores and pop ’em in the mail with extra goodies leftover from the holidays.
(7) Bundle, Bundle, Bundle – Use holiday inventory to beef up your bundles, selling new products and holiday products together. You can offer a small discount to make the bundles extra appealing.
(8) Donate to Your Favorite Charity – Women’s Shelters always need soap. A gift basket of soap products is always appreciated at the numerous silent auctions many non-profits run throughout the year. Clean the World is a great organization to donate soap to if you don’t have a local Women’s Shelter.
(9) Show the Press Some Love – Send reporters that were kind to you in 2011 soap. Send reporters that you’d like to be friends with soap. Hand written notes, low key pitches, and genuine desire for connection is the key to making these soft pitches successful.
(10) Swap Your Heart Out – Find five or ten other soapers in the same position as you are and organize a swap. You’ll get to see other soapers’ wares and mix up your own collection.
Got any other great ideas? I’d love to hear them or hear what ideas you’ve used from the above 10 and how they worked for you!
Great advice here!!! I love the thank you packages or also donating. I love to giveaway because then I usually get more sales out of it because it gets my product out there. Beach Girl Body Goods is a soap queen fan! 🙂 keep up the great work. Such an inspiration with your savvy business skills.
Becky with Bramble Berry says
That’s a great idea Michelle! Giveaways are such much fun!
-Becky with Bramble Berry
Kari Kurtz says
I’m a huge fan of repurposing- I chop up tons of different scents and stack in a loaf pan- pour some clear or white mp base over and then cut into slices. My customers love surprise bars 🙂
As always, you have some great tips!! Thanks for all you do and have a Safe and Joyous New Year!!!
Bamboo Jade Bath & Body
These are all great suggestions! Thank you so much for sharing!
And thanks for reading! =) I love having such an awesome Soap Queen community.
Your repurpose soaps you made are so creative! Great for upcoming Valentines Day! Thanks for the great tips!
Thank you! I literally had two bars left and just whipped up the new ideas in an hour in the soap lab. It was fun thinking of what to mix Peppermint with. It really made the Violet so much more ‘trendy’ smelling.
Excellent ideas!! I have a few pedi soaps that didnt sell too well and have decided to donate them to Clean the World. Thanks for including their website!
Thanks for donating your extras. I’m sure that every little bit counts. =)
Stacy Durham says
THOUGHT YOU WERE TAKING OFF TIL MORNING! SHAME ON YOU ;O)….BUT THANKS FOR THE EMAIL SAYING MY ORDER SHIPPED THIS AFTERNOON!
LOL! We’re all at work, sneaking in some shipping time and in fact, have been doing it on the sly so we’re practically back to 24 hour turnaround time already. We’re hoping to stay that way after we officially “reopen.” LOL! Thanks for your business! =)))
Kelly Ann Taylor says
Thank you for the great ideas!
I have some customers who I just want to give extras
to. They are always appreciative.
I will most definitely utilize these ideas!
Extras are a great idea to say ‘thank you.’ After all, who doesn’t love something to acknowledge their business during the year? =)