The White Aisle is a small stationary company out of New Hamshire that resembles all that is classy and beautiful. These are my purchases that I absolutely could not resist this last summer. As I pulled out my last ‘thank you’ card (sniff sniff), I took a moment to reflect on the exquisite packaging and the implied value it creates.Golden Nugget Bath Crystals
I tried to resist these cute little button soaps but to no avail (I need no more soap, probably for an entire lifetime). Notice the tiny button on the ribbon matches the soaps. I love the extra attention to detail.
My staff roll their eyes every time I buy more cards (see another card splurge here). They “forbid” me to by more cards until I use what I have (which is a glorious drawer full). They did give me grief for this purchase but, I just couldn’t help myself. You all know I’m sucker for good design! And, the cards are all gone now … so, I’ll definitely be needing more!
gorgeous packaging. I too, have a card problem…..
Tracy Simmons says
Thanks so much–they are simply gorgeous. I’m a card freak,too, so will be ordering soon :).
Kat, Thanks for finding those candles. This is such a great example of perceived value – the candle maker added $8 worth of beautiful, amazing, over-the-top packaging and charged 10times what you charge for the same product.
This is why it’s important to determine your niche. Do you want to sell millions of $8 candles, thousands of $18 candles or hundreds of $80 candles? Design your products with the end in mind.
The waterproof labels – they don’t currently come in more than once size and we don’t have plans to add the 3-per-sheet yet but if that changes, I’ll let you know.
Those cards are here:
Aren’t they cute?
Very purty stuff. The salts just look like salts rolled in mica. Is that right?
Mary @ Annie's Goat Hill says
Packaging is a forever thing on my mind as well. I want to do natural, mirroring what I do in life, yet, I know packaging sells. It will get there!
Tracy Simmons says
Could you possibly provide a link to the thank you card you have a picture of? I’ve searched their site in vain to try to find it!
Carmen Rose says
I’m also a collector of beautiful cards. I’m much better at buying them than I am at sending them. Still, a beautiful or funny card can be so much fun!
Kelly or Alex says
Packaging is always an issue. My biggest problem is with the cost of shipping. I am always looking for ways to cut here.
I love the Brambleberry products and got a shipment in today.
Body Natural Soap says
I struggle with packaging all the time. I need it to be affordable and want it to look expensive or at least really well put together.
the next great frontier.
what sets you apart.
i like your words – implied value.
that sums it all up!
i am still grappling with this issue of packaging and hopefully sales will allow me to pursue exemplary packaging in time.
how else could a website such as vivre.com or horchow.com or any other sell a simple candle, 9 oz. or less, for up to (i kid you NOT)
yes,you read it…..$240 USD
so many issues! i like example no 1 and the beautiful card!!!!
very very pretty!
a question on your waterproof labels. the ones i bought were like 1/3 cut. three to a page. do you have any plans to sell other sizes in the future?
the ripped sheets products had high minimums
The Soap Corner says
Love your packageing!