Some people assume that the bath and beauty market is a women’s world, but Burly Stone Soap Co. proves this is not the case. Created by Gates and Maurice, Burly Stone is cleverly marketed towards men with rustic packaging and masculine names. In addition to cold process soap, Burly Stone also specializes in other products for men, such as beard elixir and hand balms; they even have soap for mans best friend! Read on to learn more about Burly Stone, and how they developed their niche market. – A.M.
A collection of Burly Stone’s cold process soap, wrapped and ready to sell.
How long have you been soaping for and how did you get started?
I’ve been soaping for just over 2 years now. It sounds weird, but I started soaping because I was frustrated. I was frustrated that I couldn’t find a big enough bar of soap in scents that I wanted.
What sort of advice would you give to those soapers just starting their businesses?
There’s a lot of competition out there – you need to find away to make your product unique, to find a slightly different niche that gives you a foothold in a crowded market. But don’t let this stop you from going for it. There’s so much success to be had for people who believe in their product – who have passion & let it shine through.