Salah & Craig are the quirky geniuses behind MyObamaBar.com Originally tech geeks, they ran a technology company for ten years and sold it in 2005. At the time, they had over 60 people working for them. After they they sold the company, they started to take stock in their lives and what they had accomplished and decided that any new ventures they worked on or started needed to include a social and charitable contribution component. Salah and Craig both felt blessed and like they had some great opportunities because of the American capitalist system they were born into. They decided that they had the responsibility to bring something back to the table.
Originally, they founded www.soaphope.com and started donating 100% of their net profits to funds that invest and make loans with women owned microbusinesses. The idea of the Obama Bar came soon after that. Their family loved it and with their support, “The Audacity of Soap” was born.
The site is funny and irreverant while staying above above any political and partisan politics. With clever soap names like “United We Scrub” and “Lemongrass Roots Support”, it’s clear that Craig and Salah don’t take themselves too seriously.
What they do take seriously is their support of Obama’s message of hope and transformation. The entrepreneurs are committed to focusing on Obama (as opposed to expanding to other politicians) and modifying the messaging of the soap and the site to keep up with what’s going on with Obama’s presidency. Says Salah, “Obama is asking us as citizens to change the way that we live, to be of service of country and to the world. If people are doing that, we will give them soap! So anyone that submits their ideas to change .gov, or volunteers for an initiative that Obama is proposing, we’re giving a bar of soap. So as he is going forward and puts his request for us to be of service, those are the kind of things that we will do to help change the branding going forward.”
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