Unfortunately, the soap arrived with mold growing on its (cool but apparently not suitable) Palm Leaf wrapper.This is a good reminder that testing and review is always the final step after developing great products, concise labeling and cool packaging. Take some time this weekend to find five minutes and reflect on your packaging and the importance of first impressions. Are your products packed well enough to arrive to the vendor safely? Are your formulations fabulous enough to ensure no germs or bacteria grow in them? What does your product say before the recipient even opens your brochure or literature?
It’s that last final step that may make the difference between a dud and a sale.