After four years of doing print and radio advertising, Otion is moving to the next advertising medium. We’re going solely with television ads for 2008.
We are lucky to have an award winning film production company in Bellingham. Handcrank Films shot the Otion commercial in four hours on location Tuesday night. Four hours to get just 1 minute of footage may sound like a lot. It’s not. With all the shots necessary to properly showcase Otion’s unique concept, time and many actors were necessary. The above photo shows the tight face shot actually occurring during this take (bottom right tv screen).
Handcrank Films worked with us to do the shoot after hours at Otion. The amount of camera equipment, actors and crew would have made it difficult to have customer soap bars going on during the filming.
Here’s Erik, showing actress Audra, Otion‘s wide choice of books.
Yesterday, I went to Handcrank Film’s production studios to do voice overs. It was very challenging trying to match up previously filmed footage with my voice. I never did get it quite perfect but Max, the producer, says that it’s good enough.
The commercials will start to air in the second week of March. I’ll keep you posted on their impact.
Thanks for the positive wishes. We are hopeful that these commercials will bring a new type of soaper into Otion – one who isne’t crafty by nature and is able to see through the medium of film how easy it is to start this fun hobby.
Fingers crossed; I’ll keep you all posted on how it goes.
wow thats so exciting!
Oh that looks like fun! What seems like a lifetime ago now I worked at a small computer store and we did a cable commercial .. it was an experience!!
Ginger's Garden says
I wish you the best!
Another vote for a You Tube post, since I doubt you’re going to air in Florida any time soon.
Such a huge step, you must be proud!
Carrie ~ Gigi says
Oh my gosh…this is a whole different level of communication! Congratulations…and yes for us not in the viewing area “YouTube” is a great idea…
Soon many of us will be able to say, “We knew Anne-Marie when.” Hey I hope you don’t forget us “little” soapers!!! 🙂
Trisha in Portland says
How exciting… I hope it brings in many new customers for Otion!
That’s a great idea; when it’s all done, I’ll try to do that for sure.
I’m crossing all my fingers and hoping that this will reap huge rewards for you!
Wonder if you can put it on YouTube for those of us not in the area?