Linda O’Sullivan (also known as Mimi and Boo) creates stunning cold process soap and bath fizzies in the UK. I first came across her soaps on Instagram, via the hashtag #SoapShare. I quickly found myself scrolling through her dreamy Instagram feed, feeling incredibly inspired. All of Linda’s creations are elegant and sophisticated. I love how each look so creamy and decadent! Read more about Linda, her creative process and photography tips in the interview below! -A.M.
How long have you been soaping for and how did you get started?
I came across a soap making book back in 2000 and decided to give it a go. So I made my first batch and I’ve basically never stopped. It was very much a hobby at first and I gave away my soaps to friends and family as gifts. When my son started school in 2009, I realized that I wanted to be at home for him. I wanted to be at the school gates, I wanted to be there when he did his homework… I worked in broadcasting at the time, with a long commute and some traveling to faraway places. So I gave up my job and set about starting my own business making and selling handmade soaps. It turned out to be the best decision for me and my family.
What sort of advice would you give to those soapers just starting their businesses?
Well, what works for me is that I love what I do. Even when I work long hours it never feels like work and that keeps me going. To those starting their businesses I would say: Believe in what you do and go for it. You will make mistakes along the way. We all do but we can learn from them. And try to find the balance between being artistic and being consistent. When you’re running a business it is important be able to recreate the exact same product time and time again. I have many repeat customers who keep coming back to buy the same soap. This means keeping meticulous notes all the time.