This is the next generation of Dove’s “Real Women” commercials. The message seems clear: quit bombarding yourselves and your children with unrealistic images of women. It’s a positive common-sense message. I’m not entirely sure how one would get away from those images however; they’re everywhere.
Dove Onslaught – Watch the best video clips here
Thank you to the Organic Beauty Expert blog for finding the clip.
Joanna Schmidt says
Go here for some irony….
I quote,”Ogilvy has been doing advertising for Barbie since the ’50s. We assume they’re blessed with flexible thinking on the issue of marketing unattainable bodies to girls.”
Something to think about…..
Good ad campaign. Thought it was very powerful, but Olgilvy sees the almighty dollar.
I agree with both of you. It’s impossible to open a magazine, go to the mall, drive by most billboards and not see faux women – airbrushed or just plastic surgery enhanced. That has got to be doing something to our self esteem as women.
I don’t think there’s much of a way to avoid the ‘onslaught’ since you can’t walk through the mall without seeing the nipples on manikins, not to mention Victoria’s Secret windows (and their ain’t no secrets, to be sure!) Never mind the posters that used to hang in the windows at Express; “Teacher by Day…Student by Night”, with some hot looking 20 something wearing her little school uniform then sitting in front of some guy on a motorcycle and the skirt hiked up even higher… Can you tell this is a pet peeve of mine as well?
BTW, if you and the boy want to see Stonehenge, it’s in Maryville on highway 97, right on the Columbia just above the Dalles.
Carrie ~ Gigi says
Okay this hits a sore spot…when little girls are made to think they can’t be beautiful the way they are. That’s exactly what the Mud Puddle Girl line, I have developed is about…The tagline “Be yourself. Make a splash!” means just that~ without the scissors, without the snips, & without the tucks; a belief that you are amazing JUST the way you are. It’s not really about playing in Mud, but about doing something that makes you feel good about what you have done & about yourself. For girls from 1 to 99, it’s about the splash, not the mirror image.