The New York Times has an interesting article about advertising on cars. Click here to read it.
An excerpt from the article:
Brian Morris, the owner of We Fix Ugly Pools, a pool repair and construction company in Phoenix, wrapped more than 30 vehicles in his fleet in ads for his company. He monitors how customers find him, and attributes more than $1 million in revenue over the last year to people seeing one of his trucks in a driveway.