Thank you Crunchy Chicken for the post about this um, unique way to work with soap.
Flogos is a company out of Alabama that make logos, out of a soap-like material that float through the air.
Quoting from their site:
Flogos are synthesized from proprietary surfactant (soap) based foam formulations and lighter than air gases such as helium. Flogos are designed to last for as long as their visual impact is needed. Specific formulations are available to provide a life expectancy of a few minutes to an hour or so. This also greatly depends on amospheric conditions such as wind direction and speed.
I can’t decide if this is the coolest thing since airplanes started dragging big huge “Will You Marry Me?” signs or an intrusive form of advertising. Still, it does use soap so that’s a plus in its favor.