“Nostalgia Life: The simple, natural pleasures. Taking time to laugh with our children, nurture friendships and watch a butterfly’s erratic flight. Enjoy a warm cup of honey tea and give thanks to all the beautiful things around us.”
Elea Lutz is the founder of one very cool soap company, Nostalgia (yes, that’s her adorable baby picture below). There are so many things that I absolutely LOVE about her company. Elea takes pride in using natural ingredients, a portion of her profits are donated and her designs are off the charts cute! So sit back, relax, and let’s get to know Elea…
Anne-Marie: I always have to know… how did you get started making soap and balms?
Elea: I started experimenting with handmade soaps and balms about 9 years ago – purely out of curiosity. I enjoyed mixing and testing ingredients and learning how they all worked together. I had a particular interest in natural essential oils and herbs and the benefits they provided so I also started taking classes and reading a lot of books on the subject. I worked full time in the corporate world until a few years ago when my son was born. So my ‘experiments’ were just a fun way to feed my creativity and interests. However, during my pregnancy, I started creating my own products, such as belly balm and aromatherapy spray for morning sickness, because I couldn’t find similar products or 100% natural versions in stores. Developing those products, paired with my love of design, really planted the seed for my future business.
Anne-Marie: Is Nostalgia Organics a full time or part time job?
Elea: Full time.
Anne-Marie: Do you have any other outlets (farmer’s market, retail shop)?
Elea: I have an online retail shop at www.nostalgiaorganics.com. I also recently started offering my collection at wholesale to other retailers and am excited to now have products in several boutiques and spas. I’ll also be participating in some upcoming local holiday shows.
Anne-Marie: What’s the best thing about running your own business?
Elea: Freedom and creativity are the first words that come to mind. I love the freedom to set my own schedule and work around time with my son and husband. It’s not unusual to find me checking emails or tweeting something (grin) at 3am when the house is quiet. I’m also very creative and enjoy developing a business that is design focused – from the fabrics and prints down to every tiny detail – I design everything and love the creative outlet.
Elea: The Beautiful Survivor is a grass-roots effort I began developing alongside Nostalgia Organics. Beautiful Survivor was inspired by my own loss of a grandmother to ovarian cancer and dear friend to leukemia. I volunteer and partner with non-profit programs and contribute a portion of my profits towards nurturing women and girls with cancer. For the past several years, I’ve participated with our local Light the Night Walk (lightthenight.org) to help raise funds towards battling blood cancers. This year I also began contributing to Face in the Mirror (faceinthemirror.org), a Phoenix-based outreach program that provides chemical-free skin care products, hand massages and wigs or scarves to women in local hospitals. The Beautiful Survivor program has always been paired with my vision for Nostalgia Organics. I wanted to create a business that gave back to its community when and where it could through some type of outreach – and this cause was a natural choice for me.
Anne-Marie:Giving back is so important and admirable! On that positive note, let’s take a little intermission. Same place, same time. See you tomorrow!