While browsing Pinterest one night, I stumbled upon these adorable Vanilla Bean Cupcakes with Champagne Buttercream Frosting on the blog, Poor & Pretty. It was clear they were created by someone with serious DIY skills and a creative eye. Following the blog led me to Sami Jo’s Etsy shop, Poor & Pretty Apothecary, where Sami creates gorgeous collections of salts, scrubs, masks and more. Sami’s products are beautifully packaged and photographed. One of her niches is that her products are 100% vegan. Find out how blogging has helped Sami’s beauty business, along with her tips for starting a blog in the interview below! If you’re looking for even more blogging tips, check out 5 Things to Know Before Starting a Blog post. -A.M.
How long have you been making bath and beauty products for and how did you get started?
I was 13 when I made my first foray into soapmaking. I’ve been a crafter my whole life, and constantly on the lookout for new things to make. I discovered melt and pour soap supplies at my local craft store and couldn’t wait to start my own lab in the kitchen. I melted down the clear, unscented soap base in our microwave, burned it, added fragrance and color anyway, poured this mixture into a few star and moon-shaped molds and anxiously waited for them to harden. Our kitchen stunk, but I was hooked (to my family’s dismay). I continued making soap on and off since then, mostly for myself, family, and friends, and my skills improved tremendously.