I have been a longtime fan of Single Barrel Soaps. Made by Lauren, Single Barrel Soaps are instantly recognizable from the cute barrel stamp in the center of each bar. This clever marketing technique really helps set Lauren’s amazing soaps apart! In addition, Single Barrel Soaps’ work is full of different techniques and eye-catching designs. Keep reading to learn more about Lauren’s branding, creative process and how she started soaping. -A.M.
Single Barrel Soaps’ Shea & Cocoa Butter Soap, scented with Energy Fragrance Oil.
How long have you been soaping for and how did you get started?
Bubble baths and handcrafted soaps have always been my area to splurge on. After having two kids, I figured a great way to save money would be to try to make my own bath fizzes and soap, and since then I have been hooked! I did tons of research online, bought books, read blogs (SoapQueen.com), watched videos and started making bath products and melt and pour soap. At first I was really intimidated by cold process soap and the ever scary lye! But I quickly got over that fear and I haven’t looked back since!
Last Christmas I made tons of soaps, bath truffles and candles as presents for my family and friends. There was such an amazingly positive reaction from them that I had enough confidence and support to start Single Barrel Soaps, LLC in the beginning of this year.
What sort of advice would you give to those soapers just starting their businesses?
This can be a really hard business to start, and be successful in, since we have to make our products so far ahead of time and pay for our supplies upfront. So, take a good look at where you want your business to go and take the time to write a business plan. For all the creative people out there this can be a very hard thing to do (speaking from personal experience). However, in the long run, it really gives you a blueprint to work from and be successful. Also, keep really good records of all of your expenses because they can add up very quickly!
I truly believe if you love and are enthusiastic about what you do, it will show in your overall business and people will be drawn to your products.