Toushonta Hogan started her company, Scentsational Soaps, in 2007. Scentsational Soaps focuses on using natural ingredients to create soap, candles, body butter, scrubs, and more. Toushonta sells her products in a variety of ways, including online and wholesale. Recently, several Target stores in California started carrying Scentsational Soaps! Learn more about Toushonta and her creative journey in the interview below.
How long have you been soaping and how did you get started?
I’ve been soaping for 10 years and got started after receiving a wholesale order after trying my hand at melt and pour soap.
What sort of advice would you give to those soapers just starting their businesses?
I would advise soapers who are just starting their business to get involved in conferences, meet-ups, and Facebook groups. They are both beneficial and an awesome way to meet other creatives and develop lifelong relationships.
Toushonta Hogan, the founder of Scensational Soaps, creating a batch of cold process soap.
My favorite type of product to make is soap. It’s so therapeutic.
So many things inspire me to create. The weather, my atmosphere, colors, people, etc. I enjoy looking at things from a creative perspective and transforming it into soap.
How did you come up with the name for your business?
My husband and I randomly wrote a few names down and Scentsational Soaps just stood out to us. It had a ring to it.
Oatmeal Soap, made with ground oats for exfoliation.
You can find your products in select Target stores. Tell us more about how this partnership happened, and what you’ve learned from it.
I received a flyer from a dear friend (and was tagged by a few others) that Target was looking for local vendors. I filled out the application and unbeknownst to me, it was due the very next day. Of course, I said to myself that I wish I had more time. I filled it out and uploaded a few pics. A week later, I received an email inviting me to present my product to a panel. I was excited, nervous and blown away as I felt that I was not ready. It’s these moments where we have self doubt and it can really deter you from fulfilling your true dream.
Scentsational Soaps on the shelf at Target.