I love love lovecraft shows, fairs and bazaars of all types. Since I spent many weekends at craft shows selling handmade soap to help bootstrap Bramble Berry, I have a very special place in my heart for crafters and artisans and try to buy as much as I can from small businesses represented at these shows.
- “I’m having a great time. There are lots of people to talk to.”
- “Isn’t the array of crafters incredible?”
- “It’s been a lot of fun!”
- “I’ve been getting good feedback on this product.”
- “The contacts I’ve made this weekend have been invaluable.”
- “I may have picked up a few new wholesale accounts so I’m thrilled”
- “This is a great place to test out new products.”
- “Oh my goodness, this is incredible; I’ve been getting so many goodies from other crafters here. You should definitely check out XYZ over there. They have great XYZs.”
- “I am so thankful that the weather has held up the way it has. It’s just so beautiful/warm/clear/crisp/inviting/balmy.”
- “The floor traffic is great. The promoters really did a wonderful job of getting a crowd in here.”
- “It’s been exciting to see what sells. Right now, my XYZ soap/lotion/bath fizzy/scrub is selling really well. I think it’s because it conveys happiness/the spirit of the season/calm/insert whatever adjective you want here.”
I was thinking about the downer soap lady on the way home and realized that not only did I not pick up and smell her soap – which is SO uncharacteristic of me, I love to smell everything – but then I felt a little off the shopping game at the next several booths. It’s as if she conveyed the attitude that we weren’t in the fun, cool shopping place, we were in the loser shopping place and it impacted my shopping. So it wasn’t until we hit the friendly soap booth that I thought about spending money again.
Shopping is so psychological!
She hit the nail on the head – shopping is psychological! People buy with their emotions and rationalize the choices later, after they’ve made the buying decision. So, when you’re at your craft shows this season, be sure to have handy phrases and a big smile to put on – even if your show isn’t what you expected. And you never know, by changing your own attitude, you may help to change the attitude of the customers in your booth helping to turn a so-so show into a great one.