Earlier in the week, I asked the question, “Is a newsletter right for you and your business?” Newsletters are a fantastic method for sharing content with your customers, and ultimately making sales. Of all the online marketing strategies, newsletters have the potential to be the most lucrative. If you have decided to invest in producing a newsletter, it’s important to do it right. If the first few newsletters are not done well, subscribers may not want to look at them in the future.
To help make the process easier, here are five important factors to consider when building your newsletter. If you have questions or concerns about various areas of marketing, including social media outlets, let me know in the comments. I’d be happy to share my tips for success!
1. Grab Your Audiences Attention: Write a Better Subject Line.
When the newsletter arrives in an inbox, the title (aka: subject line) is the first thing a reader sees. The subject line may be the deciding factor on whether or not a reader opens your email. Stay away from boring titles such as “November Newsletter.” Make the title short, snappy, catchy and enticing! Study the subject lines of the emails you receive; what kind of title motivates you to open the email rather than delete it? Consider what the purpose of your newsletter is. Do you want to show off new products, or maybe inform your customers of an event? Decide what the purpose of the newsletter is, and construct a subject line around the intent. Nobody likes to feel that they were tricked into opening an email.