You may have heard the word ‘Pinterest‘ lately – or maybe you’re ahead of the curve and you’re already using (eh hem, obsessing!) Pinterest. I saw a joke on Facebook the other day that said, “So, while all the girls are on Pinterest, let’s talk about them.” And, for the most part, that’s totally true. Over 10 million users and growing quickly – amazingly, Pinterest is still supposedly in beta. Pssssst – I’m on Pinterest. Find and friend me here!
From a business angle, Pinterest is funded by $38 million dollars so the owners certainly have the runway to do it right – and right they are doing it! Here’s how you can use Pinterest to benefit your business and at the very least, have a lot of fun doing it. Warning: Pinterest is addicting. It may even (lowers voice) take the place of Facebook for your social media time wasting. Oh wait, did I say that? I meant, useful business tool!
(1) Set up your Pinterest account. You can go to Pinterest.com and request a Beta invite. You’ll get one within a few days.
(2) Once you’re on, set up boards. These are like virtual pegboards that you place photos onto that are themed. You can edit the names on the boards but think strategically – what do you find interesting? I have boards about babies (naturally since Jamisen is my happy obsession), recipes (healthy and not healthy), soap, inspirational quotes and DIY projects.
(3) Start pinning! You can download an add-on to all the browsers that let you “pin” (which means posting photos and links of cool things you see on the ‘net) photos and links or you click the “Pin It” button (top right) and then copy the URL into the box and click “Find Images.” Pick the best, most luscious image, write a description and “Pin It!”
That’s it! Now, you’re pinterest’ing. You go, you trendy person!
PS – If you want extra credit, here are some tips to make this work for your business:
(a) Talk it out – Comment and “Like” peoples’ photos and boards. This is like social media 101: give a little, get a little. It’s all about the art of reciprocity with social media and Pinterest is no different.
(b) Be not a pusher – It’s great that you think your soap/teddy bears/printer cartridges are the most amazing thing that was ever created/invented/produced/purchased. You can tell people that. Subtly. Sparingly. Do not post your own products more than you post other peoples’ projects/products/recipes/cat memes. You can sprinkle your own stuff in but this is a conversation, not a one-way radio transmission.
(c) Photography is everything – Pinterest is like a cooler, more hip collage (and yes, I fully understand that I’m dating myself because no one born after 1987 knows what a magazine collage is). Beautiful photography matters. Pick the BEST photos if you’re posting anything (especially your own products/ideas/blogs/recipes/favorite photos of hobbits/etc…).
(d) Likes and Repins are like scores – The more ‘likes’ and ‘repins’ (people posting your recipes/blogs/pet lizard photos/candy ideas to their wall), the cooler you and the greater reach you have. The more followers you have and the more you interact with people, the larger the numbers you’ll get and the larger reach you’ll have.
Now, go forth and get obsessed with pinning. I’ll see you there!