If you missed the “Why does this soap cost so much” question, click here to read the answers and discussion on this important craft show question.
Make sure that you have your own personal answer to this question so that it rolls easily off your tongue when asked. And, please add your own thoughts and answers in the comments. This is just a starter answer to get you thinking.
Cool! How is this stuff made!?
Thanks for noticing that a lot of time and care went into my XYZ product. It actually takes a significant amount of time to make this XYZ and I learned how to make it by teaching myself the basic techniques through a combination of books and the internet. Then, I spent XYZ (6 months, 2 weeks, 1 day) designing the recipes to be unique to me and my company. For example, this XYZ product uses XYZ ingredient which I chose because it’s so (moisturizing, luxurious, anti-inflammatory, delightful).
Generic Soap Answer: I actually figure out a perfectly balanced recipe and make this from scratch, the way the pioneers used to make it. Only now days, we have so many more options available to us for ingredients and the actual artistry of the soap has gotten better. I really think my soap and the color choices I use is an expression of my personal taste and I hope you like it as well. You’ll find that it leaves your skin feeling clean but not dry and you’ll probably be able to be lotion-optional since your skin will be nice and moist after your shower or bath.
Generic Lotion Answer: Making lotion is this super cool process that involves mixing oils and water together. Using real oils is the reason my lotion is so good and luxurious for your skin. Unlike big store brands that try and sell you waxy water, I actually put real oil like XYZ and XYZ into my lotion. The oil provides your skin with a barrier against environmental stressors as well as helping to rejuvenate your skin to a moist and supple state.
Thanks Anne-Marie. This is much better than me explaining the soaping process and getting the words (Eeew) or having the customer looking at me like they have no idea what I am saying.
Spotted Cow, I think that’s a great idea. The photographs should really help to bring the entire process and steps “home” to potential customers.
I like to take along pictures and/or a book with photos of the soapmaking process when I attend shows. Visuals really help explain the process with a better understanding. They end up spending more time in my booth asking questions, which results in more sales. You could easily do the same with the lotion making process.
Eat Well (was Teresa R) says
Thanks for continuing and interspersing the Craft Fair Answers with your other yummy posts! You bet I’m taking notes. 🙂
Shelly Holbrook says
Thanks for the tip, Anne-Marie. Those questions can be intimidating sometimes and it’s nice to have an answer already prepared.